“The price of doing the same old thing is far higher than the price of change.”
Direct Quotes from 8 Fitness Clubs we “ghost called” to see it they offer a nutrition solution
My Inquiry Question:
“Hi, I’m interested in joining your club to get healthy! I have a lot of weight to lose though, is that something you can help me with?”
Club #1 (Indoor Bootcamp & HIIT style)
“Thanks for calling. That’s great. We are running New Year specials right now. Why don’t you come on in. We can refer you to a local Nutritionist we contract with.”
Club #2 (Indoor Cycle & Striding style)
“Thanks for calling. That’s great. We are running New Year specials right now. By just taking our classes you will lose weight. Let’s just get you started.”
Club #3 (Yoga & Pilates & Barre style)
“Thanks for calling. That’s great. We are running New Year specials right now. Why don’t you come on in. We don’t offer any nutrition but we offer a supplement line that can help you lose weight.”
Club #4 (Personal Training style)
“Great! We would love a chance to help you get healthy and fit! For nutrition, the club doesn’t have anything specific, but most of our trainers are really knowledgable and can help you. Come on in and we’ll get you started.”
Why Am I Reporting My Findings On This?
Because it doesn’t have to be this way. We get it, change is hard and this is how you’ve been going about it forever, but it’s simply not enough anymore. Wouldn’t you like to have an RDN, a Nutritionist, a Lifestyle Expert, a Chronic Illness Expert and more on your team WITHOUT HAVING TO HIRE ONE OF THEM????
Instead of losing out on revenue and differentiation in the marketplace, why not partner-up with a company that gets it? A company that was developed in the Fitness Industry to serve the customers of the Fitness Industry? We have been around for over THREE DECADES and we know what you and your member’s want and need to be successful.
We were fitness club owners before we sold them all to focus exclusively on Balanced Habits™ to impact more and more lives through our vast and rich partnerships all across the US and Canada. We want to help and lets face it, banding together is much faster than trying to figure it all out on your own. We’ve got it all figured out for you!
Here’s How The Call Should Have Gone.
“Thanks for calling to see what we have to offer. I know how hard can be. We can for sure help you to get healthy and lose weight. We have an RDN, a Nutritionist, a Fitness and a Lifestyle Skills Expert on our team that all work together to develop customized one-on-one programs for each of our clients.
Does that sound like something you’d be interested in?…”
Health & Wellness Industry Thought Leader
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