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This will be a very short read today as I have one strong point to make.

Diet Industry vs. Fitness Industry

What is the diet industry worth?
The global market for weight loss services should grow from $254.9 billion in 2021 to reach $377.3 billion by 2026.

What is the fitness club industry worth?
Estimated at over $32 billion U.S. dollars. Forecast to reach $33.25 billion U.S. dollars in 2021.

Quite a Bit Different

Of the two images below, which one do you think more people can (or want to) relate to? Which image might generate more money if used for marketing purposes?

Weight loss programs provide hope, and make lots of money.

Each year 45 million people go on weight loss programs and there’s no shortage of options. Diet and weight loss have grown to be a $71 billion industry.

Excerpts From Club Industry Consumer News

Consumers view wellness in six areas:

  • Better health (medicine, supplements, telemedicine and health trackers)
  • Better fitness
  • Better nutrition
  • Better appearance (fitness apparel and beauty products as well as nonsurgical aesthetic procedures)
  • Better sleep (sleep-enhancing products and sleep tracking apps)
  • Better mindfulness (medication apps and offerings)

The global wellness market is valued at $1.5 trillion and estimates its growth at 5% – 10% percent each year, varying by region.

This growth has created a crowded wellness market, which means companies need to be strategic in how they compete in it. The Fitness industry suffered these past few years whereas the Diet industry flourished; think about that.

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Game Day Goodies eBook
The Super Bowl is coming and what better way to prepare for your guests than to have some clean eats that are sure to please!…oh and some tasty Margarita recipes too!!

Carolyn Fetters
Health & Wellness Industry Thought Leader
Balanced Habits
(657) 231-6779

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